Use-it-Wisely is a European Union research project, funded under the FP7 framework, which will run from 2013 to 2016. The project draws on the world class knowledge of twenty partners from all over Europe, who are all leaders in their respective fields including: energy, machinery, space, office workspace, vehicles, ship building, furniture, academia, research, dissemination and exploitation.

The project is focused on the end-user. It will enable European manufacturers to produce products and services capable of adapting to rapidly changing markets, the changing business environment, and customer goals by demonstrating the state of the art business model and platform, which enables life-long adaptation of high investment product-service.